Missouri State University

Marketing Department

Marketing Minors

Already have a major? Looking for a minor that complements that major and does more for your career than take up space on your résumé? Choose marketing.

A marketing minor makes a great pair with many majors; the options are endless. Common majors paired with a marketing minor include:

  • ArtStudent presenting to her marketing class.
  • Communication
  • Entertainment Management
  • Fashion & Merchandising
  • General Business
  • Hospitality
  • Management
  • Public Relations
  • Technical Writing


Currently we feature a couple of different majors to give you more details. Click on the following link to get more information and learn how to begin your journey today:

 

If your major isn't currently being featured, check out our marketing minor options!

For more details, contact the marketing department today!

 



So what is marketing, and how is it relevant to you?

Marketing is the key to understanding consumers' needs and is at the core of every organization, business and industry. To many people, marketing is advertising or sales, but in reality it encompasses a lot of different things! Ultimately, marketing sits at the intersection of business and the consumer. Marketing is a highly integrated process from beginning to end, including marketing research, marketing management, advertising and promotion, sales and logistics/supply chain management. All of these marketing functions work together to get your great product, idea or service to the right people. 

For a company, the process typically begins with market research to study exactly who is the target market for their product or service and how to best reach them. The research is then handed to marketing management to make decisions for the company on its direction—i.e. product decisions, pricing, etc. That direction is then implemented through advertising and promotion as the strategy to communicate with the target market. Once the advertising and promotion campaign has been created and distributed through the right media, the sales team takes over and works with specific customers or groups of customers. Finally, once products or services are sold, the logistics and supply chain team determines the most efficient and effective way to deliver the product to its destination. 


Because of this, we see that marketing truly is at the center of everything.

No matter what career you are pursuing, you will always have customers and will always be in search of how to best reach them and communicate with them in order to sell your product, service or idea. Without effective marketing, even the best product or idea won’t be successful.

So, consider marketing as a way to enhance your career outlook. Your major, plus a marketing minor, is a great way to get ahead and differentiate yourself in business, the non-profit world and so much more.


Art

You've got the skills. Now learn how to sell them. Not only will a marketing minor help you learn how to market yourself and your skills but also will teach you the necessary business principles to help take your career to the next level.

To progress in your career, not only will you need the technical skills in your field, you will also need the knowledge of what makes a business succeed day in and day out. Top executives and managers all across the art industry not only have the understanding of their field but also have the necessary business knowledge to turn great ideas into great success. 

Classes needed for your marketing minor

As an art major, you are already required to complete ART 100, which also counts towards a marketing minor in advertising and promotion!

To view other marketing minors options, besides advertising and promotion, click here

 

Advertising and promotion

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3), 354(3), 456(3)
  2. Complete two courses from: ART 100(3); MKT 352(3), 380(3), 390(3); 480(3) or 510(3)

 

 


Fashion

To push your career to its potential in the fashion world, you need skills in the fashion industry coupled with business knowledge. With a marketing minor, you will learn how to market yourself and your ideas to be able to turn them into success in the real world.

One of the key thoughts in all marketing courses is that the great idea or design is only the start and is not enough on its own. Fashion industry leaders, managers and executives pair great ideas and designs with marketing to turn them into real-world success! 


Courses need for your marketing minor

As a fashion and merchandising major, you are already required to take MKT 350, MKT 351 and MKT 354, which all count towards a marketing minor in advertising and promotion. 

To view other marketing minors options besides advertising and promotion, click here

 

Advertising and promotion

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3), 354(3), 456(3)
  2. Complete two courses from: ART 100(3); MKT 352(3), 380(3), 390(3); 480(3) or 510(3)

 

Marketing minor options

Advertising and promotion

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3), 354(3), 456(3)
  2. Complete two courses from: ART 100(3); MKT 352(3), 380(3), 390(3); 480(3) or 510(3)

International marketing

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Science
  1. MKT 350(3), 474(3); MGT 340(3), 447(3)
  2. Complete one course from: ACC 506(3); ECO 346(3), 565(3), FIN 582(3); MKT 464(3)

Logistics and supply chain management

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Science
  1. MKT 350(3), 430(3), 440(3), 450(3)
  2. Complete one course from: MGT 367(3); MKT 460(3), 464(3)

Marketing

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Fine Arts
Bachelor of Science
  1. MKT 350(3), 351(3)

  2. Complete four courses from: MKT 352(3), 354(3), 355(3), 360(3), 380(3), 430(3), 451(3), 452(3), 455(3), 456(3), 470(3),472(3), 474(3), 476(3), 480(3), 485(3)

Selling

Bachelor of Applied Science
Bachelor of Arts
Bachelor of Science
  1. MKT 350(3), 351(3), 352(3), 451(3), 452(3)

  2. Complete one course from: MKT 485(3); MGT 345(3), 397(3), 486(3)