Marketing is a fundamental area of business administration that most often determines the success and failure of a business. As we begin this century, we find that marketing has expanded its traditional business role of satisfying demand with material goods and services to become a critical discipline/profession in a large number of nontraditional roles. Areas of career interests include product and service development, research, planning, distribution channels, logistics and supply chain management, sales promotion, sales, pricing strategy, advertising, public relations and others.

All persons majoring in a program offered within the College of Business (COB) take a common core of courses that includes one or more courses in accounting, business law, communications, information systems, economics, finance, management, marketing and statistics. Also, to encourage students to broaden their academic preparation, COB requires all its majors to complete at least 50 percent of their credit hours outside of COB.

To be admitted to the Marketing (MKT) degree program, students must have attained a combined GPA which places them among the top 2,000 COB majors who are eligible. All Business majors must have a 2.50 or higher GPA at the time of graduation for all upper-division COB courses attempted at Missouri State.

The Department has two majors:

    1. Marketing (Comprehensive)
    2. Logistics and Supply Chain Management

Within the Marketing major, you can select from four optional paths of study in Advertising and Promotion, Marketing Management, Marketing Research, and Sales/Sales Management. Minors, which complement majors in other colleges or departments, are also available: Marketing, Advertising and Promotion, International Marketing, Logistics and Supply Chain Management, and Selling.

Students majoring in Marketing will choose from the following regularly offered courses. Please consult the Missouri State Catalog online, www.missouristate.edu/catalog for specific course descriptions.

Marketing

• MKT 150: Marketing Fundamentals
• MKT 300: Service Learning in Marketing
• MKT 350: Principles of Marketing
• MKT 351: Consumer Market Behavior
• MKT 352: Personal Selling
• MKT 354: Principles of Advertising
• MKT 355: Principles of Retailing
• MKT 360: Marketing Research
• MKT 380: Creative Advertising
• MKT 390: Promotion Management & Implementation
• MKT 394: Cooperative Education in Marketing
• MKT 410: Entertainment & Services Marketing
• MKT 430: Introduction to Logistics
• MKT 440: Logistics Models
• MKT 450: Supply Chain Management
• MKT 451: Advanced Selling
• MKT 452: Sales Management
• MKT 455: Advanced Retailing Practices
• MKT 456: Advanced Advertising
• MKT 460: Logistics & Supply Chain Strategy
• MKT 464: International Logistics & Global Supply Chain Mgt
• MKT 470: Advanced Marketing Research
• MKT 472: Advanced Marketing
• MKT 474: International Marketing
• MKT 476: Futuristics:  Business & Society
• MKT 480: Advertising Campaigns
• MKT 485: Marketing Yourself
• MKT 494: Executive Internship - Marketing
• MKT 496: Readings in Business Administration-Marketing
• MKT 497: Topics in Marketing
• MKT 510: E-Marketing
• MKT 596: Research Issues & Problems: Marketing
• MKT 600: Marketing Concepts for Managers
• MKT 610: E-Marketing
• MKT 730: Logistics & Transportation
• MKT 740: Supply Chain Models & Systems
• MKT 750: Supply Chain Mangement Seminar
• MKT 760: Logistics & Supply Chain Management
• MKT 764: International Logistics & Global Supply Chain Mgt.
• MKT 770: Seminar in Marketing Research
• MKT 772: Marketing Management
• MKT 774: International Marketing
• MKT 776: Futuristics: Business & Society
• MKT 790: Seminar in Marketing
• MKT 794: Internship:  Marketing
• MKT 796: Independent Study: Marketing
• MKT 799: Thesis

Quantitative Analysis

• QBA 237: Basic Business Statistics
• QBA 337: Applied Business Statistics
• QBA 600: Statistical Methods in Business Research
• QBA 737: Research Design & Analysis
• QBA 775: Quantitative Methods in Business Decision Making

The 19 full-time marketing faculty at Missouri State represent one of the most dynamic departments within the university. Academic advisement for marketing majors is conducted through the College of Business Advisement Center. Students are encouraged to visit the center before each semester to consult with the professional advisors regarding their coursework path.

Students of marketing at Missouri State will find an opportunity to use state-of-the-art computer equipment that will assist them significantly in their coursework. Marketing at Missouri State tends to employ the latest in multi-media presentation, videotaped real-world examples of marketing strategies and computer network communications as a normal part of marketing education. An active placement service offers many marketing employment opportunities through company visits to the campus for interviews with students and other methods of providing employment opportunities.

There are also internship opportunities for students to utilize outside work-related experience as a vehicle for receiving college credit for marketing courses when coordinated with the head of the Department of Marketing and the Cooperative Education Office.

Student Organizations

Numerous national student organizations allow students to relate to peers, faculty and outside speakers in marketing. These organizations include Marketing Club, the Ad Club, Logistics Club and two business fraternities, among others.