Imagining and Making Missouri's Future
As the University charts its future, it will pursue five major goals that reflect its formal mission of developing educated persons with a particular focus on public affairs. Our progress in attaining each goal will be tracked by a Public Scorecard. (See Chapter VI: Modeling Ethical and Effective Behavior for more details.) These 25 measures will begin to be collected for the 2005-06 baseline year and will be published annually so that the institution and the public can judge the degree to which we are achieving our major goals.
The five goals that Missouri State will accomplish are:
This Chapter addresses the first goal – Democratizing Society.
Knowledge will be the dominant currency of the 21st century. Equipped with knowledge, individuals will enjoy greater personal autonomy and be able to fully participate in society. Without it, they will be marginalized and become more dependent. Knowledge will increasingly become this century’s great equalizer, and that is why it is our obligation to be a University to which Missouri looks to help its citizens trade in this modern currency.
Likewise, if Missouri is to be prosperous and competitive in the future, the state must make adequate investments in public higher education. As the slack economy of the past four years picks up steam, we are already witnessing substantial new investments in public higher education by several states. It is vital for Missouri to match or exceed these investments if it is to be a significant force for the future and if it is to grow a robust, nationally competitive economy.
Public higher education conveys a wealth of personal advantages and promotes several self-interests to its participants, but its greater importance is found in the social benefits that it produces. Without these benefits, our economy and standards of living will erode, and our nation will be weakened and left vulnerable. Public higher education's personal and social advantages are many, including:
Missouri is one of only 81 institutions in 33 states -- and the only school in Missouri -- that The Princeton Review honored and featured in its book Colleges with a Conscience: 81 Great Schools with Outstanding Community Involvement.
As a social intervention for the public good, higher education has few rivals, and it remains one industry where the U.S. is the undisputed world leader. Missouri State University seeks to be in the forefront of this industry and intends to thrive as an institution that helps democratize society. Democratization holds numerous benefits both for a nation and the global community as a whole. For example, democratization holds the potential to help countries modernize their economies, improve social conditions, and integrate more effectively with the outside world. Democratic governments are more inclined to adopt policies that benefit their people than their authoritarian or totalitarian counterparts. These are some of the practical reasons why Missouri State embraces the democratization of society as one of its major goals.
The University will develop and use the following five interrelated strategies to achieve its goal of Democratizing Society: a well-planned enrollment management plan; a technologically advanced and pedagogically sound distance education program; a predictable and affordable policy on tuition; an effective advising and course-scheduling system that will promote timely degree completion; and a well-funded scholarship program that ensures adequate support for both need-based and merit-based financial aid.
From 2000-06, Missouri State Springfield was well served by the enrollment management plan contained in the previous plan, Countdown to the Centennial. The following were enrollment objectives outlined in Countdown and our success with respect to those objectives:
Named for the University's second president, Dr. Clyde Milton Hill, Hill Hall is home to the College of Education.
The University’s enrollment management plan, developed by the Executive Enrollment Management Committee (EEMC), includes total enrollment goals and specific initiatives to achieve those goals.
During the period of this plan (2006 through 2011), the University’s overall goal is modest increases in enrollment while raising standards for entering first-time students and increasing diversity. Total enrollment goals by student category are as follows in Chart II-A:
Chart II-A
| Student category | Enrollment target (range) |
|---|---|
|
Degree-seeking undergraduate students (freshmen, sophomores, juniors and seniors) |
14,500 to 15,500 |
|
Non-degree seeking undergraduate students (pre-college and non-degree undergraduates) |
2,000 to 3,000 |
| Total undergraduate | 16,500 to 18,000* |
|
Degree-seeking graduate students (masters, specialist, and doctorate) |
2,500 to 3,000 |
| Postbaccalaureate (non-degree seeking graduate students) | 400 to 600 |
| Total graduate | 3,000 to 3,500* |
*Total undergraduate and graduate target ranges do not represent the sum of the ranges of the subcategories. These targets will be achieved by maintaining appropriate combinations of enrollments in the subcategories within their target ranges.
There are more than 800 full-time faculty members who teach within the Missouri State University System.
It is anticipated that, over the period of this plan, headcount enrollment will grow to a total of between 20,000 and 21,000 students.
The targets in Chart II-B have been established for distribution of students by campus of dominant enrollment. This distribution is based on the assessment that the University is currently near its capacity for day campus students, but still has potential for growth in evening college enrollment. It is further based on the view that enrollments in the extended campus are more prone to variation and have potential for significant growth based on market demands and University outreach.
Chart II-B
| Campus of Dominant Enrollment* | Enrollment target (range) |
| Day Campus | 15,000 to 16,000 |
| Evening Campus | 2,000 to 2,500 |
| Extended Campus | 2,000 to 3,000 |
*Students are assigned to a campus based on the dominance of their course enrollment according to the following definitions. On campus courses are primarily those taught in classrooms on the Springfield Campus. Extended Campus courses serve students through various distance learning delivery systems or at off-campus locations where students typically are not required to come to campus. Students are considered Day Campus if 50 percent or more of their credit hours consist of On Campus courses and, of those courses, 50 percent or more start before 4 p.m. Students are considered Evening Campus if 50 percent or more of their courses are On Campus and more than 50 percent of their classes start at 4 p.m. or later. Students are considered Extended Campus students if 50 percent of their credit hours consist of Extended Campus courses.
To achieve its enrollment goals, the University will employ several enrollment management initiatives.
Prior to the end of each fall semester, the deans will update their enrollment targets for the following three fall semesters. Additionally, they will prepare a brief analysis to address the following:
The EEMC will compile and distribute revised targets along with a summary of opportunities and threats and corresponding strategies to ensure continued enrollment success.
It will be a challenge to make additional significant changes in the admission policy for first-time freshmen while meeting the undergraduate enrollment goals outlined above. A number of factors will influence enrollment of new freshmen, including increased competition from four-year institutions, continued enrollment of freshmen in community colleges as a result the of A+ Program and increased cost differentials, and the projected decline in Missouri high school graduates from 2008 to 2012. The Admissions Office, working cooperatively with the Recruitment and Marketing Committee and departments across campus, will continue to refine undergraduate recruitment efforts to attract a qualified and diverse freshman class and make recommendations for enhancements of recruitment. At the same time, tuition, scholarship and financial aid policies will be monitored to maximize net revenue. To accomplish these strategies, special emphasis will be placed on securing endowment funding for student scholarships. As a result of these efforts, it is anticipated that fall semester enrollment of first-time students will range between 2,600 and 2,800. The target for Honors College freshmen as a component of this total is 250 to 300.
As a result of these efforts, overall enrollment of transfer students (including transfers from four year institutions) should increase.
The Overall goal of the public affairs mission is to produce citizens of enhanced character, more competent and committed in their ability to contribute to society and more civil in their habits of thought, speech and action
During the period of this plan, we will continue to analyze the relationship between financial indicators (e.g., family income, financial need, and types of aid offered) and student enrollment and persistence through graduation. We will also monitor the cost, scholarship, and aid policies of our competitors. Where appropriate, new scholarship and financial aid programs will be implemented to improve enrollment yield and retention rates.
To provide a benchmark for the effect of fees on credit hour production in relation to headcount, percentage of resident and nonresident students, and lower division/upper division/graduate course mix, the analysis for the past five fiscal years is shown in Chart II-C.
Chart II-C
Credit Hour Production - Percentages
Fiscal Years 2001 through 2005
| Fiscal Year Ended June 30, | |||||
|---|---|---|---|---|---|
| 2001 | 2002 | 2003 | 2004 | 2005 | |
| Course Level | |||||
| 001-299 | 55.17% | 54.77% | 55.00% | 54.73% | 54.39% |
| 300-599 | 37.66% | 37.73% | 37.10% | 37.81% | 38.30% |
| 600-899 | 7.17% | 7.50% | 7.90% | 7.46% | 7.31% |
| Total | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Percent Change | 1.83% | 2.02% | 1.17% | 0.87% | |
| Residency | |||||
| Missouri | 90.08% | 90.22% | 90.61% | 91.11% | 91.32% |
| Non-Resident-US | 7.29% | 7.11% | 6.86% | 6.59% | 6.35% |
| International | 2.63% | 2.67% | 2.53% | 2.30% | 2.33% |
| Total | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Term | |||||
| Summer | 6.99% | 6.84% | 7.16% | 6.76% | 6.50% |
| Fall | 48.45% | 48.58% | 48.31% | 48.72% | 49.12% |
| Spring | 44.56% | 44.58% | 44.53% | 44.52% | 44.38% |
| Total | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Precollege | 0.90% | 1.41% | 1.47% | 1.83% | 2.14% |
| Percent Change | 59.19% | 6.07% | 25.93% | 18.26% | |
| Headcount | |||||
| Summer | 6,553 | 6,607 | 6,910 | 6,697 | 6,534 |
| Fall | 17,846 | 18,465 | 18,916 | 19,116 | 19,330 |
| Spring | 16,789 | 17,412 | 17,604 | 17,776 | 17,996 |
| Total | 40,808 | 41,431 | 42,118 | 43,589 | 43,640 |
| Percent Change | 3.15% | 2.23% | 0.37% | 0.62% | |
| Spring/Fall | 91.97% | 91.79% | 92.18% | 91.38% | 90.33% |
| Average Hours Taken Per Headcount | 10.42 | 10.29 | 10.27 | 10.35 | 10.38 |
As part of our enrollment management efforts, we will monitor changes in the University’s enrollment and introduce new scholarships and pricing strategies that will improve our enrollment mix, quality of education, and capability to meet institutional goals.
Chart II-D
Headcount Enrollment by Student Level and Campus of Dominant Enrollment
Fall 2000 through Fall 2005 Semesters
| Fall Semesters | ||||||
|---|---|---|---|---|---|---|
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | |
| Undergraduate degree-seeking | ||||||
| Day | 13,119 | 13,233 | 13,376 | 13,474 | 13,754 | 13,689 |
| Evening | 626 | 648 | 586 | 614 | 635 | 616 |
| Extended | 124 | 149 | 194 | 205 | 257 | 277 |
| Subtotal | 13,869 | 14,030 | 14,156 | 14,293 | 14,646 | 14,582 |
| Graduate degree-seeking | ||||||
| Day | 794 | 883 | 925 | 1,016 | 1,056 | 900 |
| Evening | 1,227 | 1,191 | 1,229 | 1,161 | 948 | 1,004 |
| Extended | 402 | 502 | 542 | 460 | 440 | 477 |
| Subtotal | 2,423 | 2,576 | 2,696 | 2,637 | 2,444 | 2,381 |
| Non-degree seeking* | ||||||
| Day | 446 | 391 | 423 | 381 | 339 | 326 |
| Evening | 321 | 332 | 345 | 285 | 271 | 245 |
| Extended | 787 | 1,136 | 1,296 | 1,520 | 1,630 | 1,631 |
| Subtotal | 1,554 | 1,859 | 2,064 | 2,186 | 2,240 | 2,202 |
| Total | ||||||
| Day | 14,359 | 14,507 | 14,724 | 14,871 | 15,149 | 14,915 |
| Evening | 2,174 | 2,171 | 2,160 | 2,060 | 1,854 | 1,865 |
| Extended | 1,313 | 1,787 | 2,032 | 2,185 | 2,327 | 2,385 |
| Grand total | 17,846 | 18,465 | 18,916 | 19,116 | 19,330 | 19,165 |
`
*include precollege, non-degree undergraduate, and postbaccalaureate students
Chart II-E
Selection Index Required for Admission of First-Time Freshmen and Enrollment and Average ACT of First-Time Freshmen - Fall 2000 through Fall 2005
|
Fall Semester |
Selection Index |
Enrollment of New Freshmen |
Average ACT of New Freshmen |
|---|---|---|---|
| 2000 | 100 | 2,537 | 23.7 |
| 2001 | 102 | 2,548 | 23.6 |
| 2002 | 102 | 2,732 | 23.5 |
| 2003 | 104 | 2,668 | 23.6 |
| 2004 | 106 | 2,689 | 23.6 |
| 2005* | 107 | 2,583 | 23.8 |
*The grade point average to class rank conversion table was also modified to adjust for grade inflation.
Distance education plays an increasingly important role in many academic areas. Missouri State University uses all current forms of distance education to serve its constituents with numerous courses and several complete academic programs. In planning for the future, Missouri State recognizes three factors that call for growth of its distance education offerings.
Four centrally managed computer labs offer substantial access and support for campus computing resources.
The first factor concerns the realities of contemporary students’ lives. Many of them start working while still in high school. Many want or need to continue to work and may begin raising a family, while they pursue post-secondary education. They want classes and programs in formats that fit their lifestyles. Adding the demand of classroom attendance to their daily lives can be daunting. Distance education anywhere/anytime offers a better fit for many such students.
A second factor is the emerging digital generation of students. The availability of the World Wide Web and the continuing infusion of wireless communication into society is creating a generation of young people who seek these forms of communication as an integral part of their education. Higher education must be prepared to serve their demands for more sophisticated uses of technology, including distance education. Clearly, the workplace into which new graduates matriculate already requires excellent computer and electronic communication skills. Lifelong learning of new technology and new applications of technology via distance education has become the norm for many occupations.
A third factor is the gain in technological ability of the professorate and the tools they use. Teachers at all levels are learning interactive ways to use the web and new educational software to provide effective paths to student learning. These gains will continue at increasing rates and cause corresponding changes to society. More powerful computers running more useful and useable software, along with increasing information bandwidths, will make distance education more available and appealing.
Given these factors, Missouri State will increase its distance education offerings. There are so few distance courses and programs, relative to the current number of on-site campus offerings, that increased distance education offerings will not overly impact most on-site programs over the next five years. However, several professional programs at Missouri State already depend on distance education, and this number is likely to grow. Distance education courses will be specially targeted toward professional groups in business, education, industry, and the health professions. These courses, and more complete programs, will increase the global footprint of Missouri State.
University procedures and policies will be altered or established to encourage new distance education courses and programs. More existing faculty will be trained and/or new faculty will be hired to assure the quality of these courses. Capable faculty will be encouraged to offer distance education courses. More distance education support staff will be made available to help faculty develop and offer distance education courses. Ways will be sought to respond to students’ needs as they are taking these courses; e.g., a 24/7 help desk will be considered. Specialized software and hardware will continue to be evaluated and implemented as gains are made in these areas. The electronic and computer infrastructure necessary for increased uses of technology by the University is described in the Information Technology section of this plan.
Currently, distance education activities are conducted via Ozarks Public Television (OPT) telecourses and professional development services; the Missouri State Online Program coordinated through Continuing Education and the Extended Campus; telecourses and "Interactive CD’s" Telecourses; the Missouri Pathways Partnership, a collaboration between Missouri State, Missouri State-West Plains and Crowder College; the Missouri Virtual School, which provides distance education courses to K-12 schools across the state; the Viticulture and Enology Science and Technology Alliance (VESTA), a partnership between Missouri State University, Missouri State-West Plains, Northeast Iowa Community College, Shawnee Community College in Illinois, the Mid-America Viticulture & Enology Center, state agricultural agencies, vineyards and wineries; and Missouri State Interactive Television Network (BearNet).
During this plan, the University will pursue the following strategies for improving its distance learning efforts:
A hub for addressing students' needs, the Robert W. Plaster Student Union provides amenities, as well as a location for group study.
The University expects to achieve the following improvements in its distance learning programs:
Missouri State University is already known as a great educational value. As the cost comparison in Chart II-F shows, our fees are just below the average for public institutions in Missouri. Even so, Missouri State will take additional steps–through its innovative CAP-IT program-to make its cost affordable and predictable for students. CAP-IT has three major components.
Different tuition plans are the primary feature of CAP-IT. The following three options, available to degree-seeking undergraduate students, are designed to provide choice and predictability in tuition.
Standard Tuition Plan Students will be assessed under the fee policy in effect for the current year, and fees will be subject to change from year to year.
Two-Year Fixed Tuition Plan Students will pay slightly higher basic fees for the first of any two academic years but will pay the same rate for the subsequent academic year, regardless of increases in the Standard Tuition Plan rates.
Tuition Prepayment Plan (Two-, Three- or Four-year) Students may make a lump-sum prepayment that will cover basic fees for all courses they take during the period of the plan (excluding summers), regardless of changes in the Standard Tuition Plan rates or the number of credit hours taken.
The University will closely monitor the initial effects (2006-08) of CAP-IT on outcomes such as enrollment, persistence, costs, and the relative popularity of the three options. Adjustments to the plan will be implemented as indicated by this initial assessment. The University will develop a reputation for innovation and fairness with its tuition policy.
Chart II-F
Tuition and Fees for Missouri, Public, 4-year or Above
| Institution Name |
In-State 2004-05 |
In-State 2005-06 |
Out-of-State 2005-06 |
|---|---|---|---|
| University of Missouri–Columbia | $7,100 | $7,745 | $17,522 |
| University of Missouri–St. Louis | $7,378 | $7,618 | $17,395 |
| University of Missouri–Rolla | $7,299 | $7,545 | $17,322 |
| University of Missouri–Kansas City | $7,129 | $7,425 | $17,202 |
| Truman State University | $5,482 | $5,812 | $9,992 |
| University Central Missouri State | $5,340 | $5,550 | $10,680 |
| Northwest Missouri State University | $5,325 | $5,555 | $9,540 |
| Missouri State U | $5,132 | $5,454 | $10,374 |
| Southeast Missouri State University | $4,875 | $5,145 | $9,000 |
| Missouri Western State University | $4,778 | $4,778 | $8,408 |
| Harris-Stowe State University | $4,270 | $4,650 | $8,869 |
| Lincoln University | $4,474 | $4,602 | $8,249 |
| Missouri Southern State University | $3,810 | $3,916 | $7,666 |
Source: The Chronicle of Higher Education
These figures were collected as part of "The Annual Survey of Colleges of the College Board, 2005-2006."
Another important way that students can manage the overall cost of their education is to graduate on schedule. The University will develop specific curricular maps for each undergraduate major. By following these curricular maps and obtaining regular advising, students will be able to graduate in four years from nearly all undergraduate programs at Missouri State.
The University will also continue to develop its several advising and advisor resources, including:
The University has created a number of new scholarship and financial aid programs and has refined the criteria for several of its existing programs. These new programs will be introduced beginning in 2006; others will be considered in response to market opportunities. Across the period of this plan, the net impact of these developments is anticipated to be:
Through several performance metrics on its Public Scorecard, the University will assess the impact of the following initiatives:
Missouri Outreach Graduate Opportunity (MOGO) Scholarship – This program, offered for the first time in fall 2006, covers three-fourths of the out-of-state fees for full-time graduate students in specific academic programs. To qualify, students must have an undergraduate GPA of at least 3.25.
Continue the Tradition – This program, for children and grandchildren of Missouri State graduates, provides a full waiver of out-of-state fees. Students in the above two categories who meet regular admissions requirements will be eligible for this scholarship.
Out-of-State Fee Scholarship – Beginning in fall 2006, this scholarship provides a full waiver of out-of-state fees and is available for entering first-year students who either are in the top 20 percent of their class (or have a 3.70 GPA) or who have an ACT of 24 or higher.
Increased Need-based Financial Support – Beginning with a $350,000 allocation for 2006, the University will increase its need-based grant program by a total of $1 million in order to attract students with strong academic records who have significant financial need.