Identity Standards

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Unacceptable Logo Uses

The marks outlined in this document have been created to establish a strong identity for Missouri State University. Only approved variations of the marks may be used. Under no circumstances should the wordmark or any logo be altered or distorted.

It is unacceptable to alter the maroon color of the following: Carrington Hall logo, Bear Head logo, "MSU" logo and the "M" Missouri State logo. These marks must appear as shown in the Logo Variations section (a maroon outline also is acceptable).

For use in one-color print applications, black is acceptable.

While the wordmark and "M" Missouri State logo may be used in one-color applications for merchandise/apparel to create a tone-on-tone effect, applying the logos in all black is not acceptable for apparel.

Missouri State University
Wordmark is black on a dark background.

Missouri State University with Carrington
Maroon in Carrington Hall logo has been altered.

 

Missouri State University with Bear Head Logo
Maroon in Bear Head logo has been altered.

Missouri State University with MSU Logo
Maroon has been altered.

 

Missouri State University with Bear Head Logo
Position of Bear Head logo has been altered.

Missouri State University
Logo has been stretched and tilted.

 

Missouri State University with Carrington
Maroon in "Missouri State" has been altered.

Missouri State University with Bear Head Logo
Maroon in Bear Head logo has been reversed.