Licensing and Trademarks

The Missouri State University name and official logos are registered trademarks and require licensing clearance for commercial purposes.

Commercial licensing

Individuals or organizations outside of the University who wish to use the marks for commercial purposes must first obtain licensing clearance through the Collegiate Licensing Company (CLC).

Others needing high-resolution marks should contact the office of publications.

Registered trademarks

The Missouri State University name is a registered trademark and may not be used without consent from the Missouri State University System. The official wordmark, Carrington Hall logo and Bear Head logo also are registered trademarks and must be used according to approved policies.

To ensure protection of its registered rights, the "TM" symbol must appear following the name "Missouri State University" or "Missouri State" when applied to merchandise. Additionally, the "TM" symbol also must appear following the University’s name when used as a title/banner, logo or symbol within electronic/web applications, or printed documents, especially on the front, back and inside cover pages.

The "TM" symbol also must accompany reference to Missouri State University-West Plains and Missouri State University-Mountain Grove.

Use of the official Missouri State University wordmark is encouraged to address each of the conditions listed above and will meet the registered trademark requirements.

Registered trademark example
The "TM" must appear following the first reference of the university's name when used as a title, logo or symbol in print applications on the front, back and inside cover pages.

Use "Missouri State University"

To ensure recognition of Missouri State University beyond the surrounding region, first reference of the University’s name should be "Missouri State University" or "Missouri State." Subsequent references may be "Missouri State," "the University," "the institution" or "MSU."

"Missouri State University" or "Missouri State" is the preferred usage of the University’s name, and should be used in instances such as, but not limited to, answering phones, making speeches or presentations, in print publications and on uniforms.