Identity Standards

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The Missouri State Identity Standards provide a specific and cohesive plan to effectively communicate the use of the University’s brand across all media including print, electronic and merchandise. These standards outline procedures and guidelines to properly utilize the University’s name, marks and colors.

To be effective, the University’s identity must be accurately and consistently reproduced according to these guidelines. The official marks may not be distorted, redrawn or changed in any way, nor combined with any other mark.

Marketing toolkit for faculty, staff and students

Access stationery package, downloadable templates and more. Requires University account and password.

Access the marketing toolkit

Samples of identity resources

Logos and licensing for those outside the University

Individuals or organizations outside of the University who wish to use the marks for commercial purposes must first obtain licensing clearance through the Collegiate Licensing Company (CLC).

Others needing high-resolution marks should contact the office of publications.

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