Missouri State University

Identity Standards

Follow your passion. Find your place.

Clothing and Merchandise

The Missouri State University system of marks allows for uses in silkscreen printing and embroidery for apparel and merchandise applications.

All Missouri State University-branded merchandise must be obtained from a vendor who has entered into a trademark license agreement with the University. Licensing clearance may be obtained through the Collegiate Licensing Company (CLC).

For assistance obtaining the correct high-resolution marks, contact the office of publications.

Embroidery

No colors other than maroon, white and black may be used in the Bear Head logo, and accompanying wordmark, if applicable. The official thread colors are:

  • Madeira Thread #1236
  • Robison-Anton #2376

For embroidery, khaki, beige or tan thread may be used in place of white thread.

To ensure the proper embroidery stitch fill and representation of the Bear Head, a specific set of logos have been developed. Please contact the office of publications for assistance.

Silkscreen

Pantone 505 maroon, white and black may be used in silkscreen printing the Bear Head logo, and accompanying wordmark, if applicable. The light fabric colors of khaki, beige and tan can appear in the white areas of the Bear Head logo.

Silkscreen color variations of the Bear Head must be approved through the Collegiate Licensing Company (CLC).