Identity Standards

New brand identity

We all want to tell a compelling and forward-thinking story about Missouri State. That's why we’re building a new brand website. It will highlight the core elements and guiding principles that create a distinctive look and feel people will recognize as Missouri State. As the brand identity rolls out during 2016, we'll provide additional resources to help execute our brand.

Visit Brand website

A specific and cohesive plan to effectively communicate the use of the University’s brand across all media including print, electronic and merchandise

Logo System

Follow these guidelines to accurately and consistently support the University’s identity.


All hail maroon and white! Missouri State’s strong school colors are complemented by a rich color palette.

Licensing and Trademarks

The Missouri State University name and official logos are registered trademarks and require licensing clearance for commercial purposes.

Clothing and Merchandise

Spirit apparel and merchandise using Missouri State marks and colors elevate public awareness. Follow this policy to protect its brand identity.

Resources, templates and downloadables

Marketing Toolkit

Access stationery package, downloadable templates and more. Requires University account and password.

Go Maroon!

For downloadables and more ways to maroonify, access the public website Go Maroon!