TITLE Marketing and Web Specialist, RED
CLASSIFICATION NUMBER 2326
IMMEDIATE SUPERVISOR Associate Vice President of International Programs
MAJOR ADMINISTRATOR Vice President of Research and Economic Development
The Marketing and Web Specialist coordinates the design, layout, printing, and distribution of brochures, press releases, and newspaper articles for Research and Economic Development as well as the design, layout, and overall maintenance of the Research and Economic Development websites. The Marketing and Web Specialist develops and implements marketing strategies, facilitates the production of all marketing pieces, maintains the content and design of Research and Economic Development websites, and assures that publications and news releases are handled in accord with University/Research and Economic Development guidelines and procedures. The Marketing and Web Specialist, RED conceptualizes, writes, and edits technical project abstracts for tone, style, content, grammar, accuracy, completeness, institutional image, alignment with marketing plan objectives and research findings as well as state and federal regulatory compliance.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree in Marketing, Public Relations, or Communications is required; recent coursework in journalism, technical writing, or computer information systems is preferred.
Experience: At least one year of experience in advertising, website development, and publications is required.
Skills: Creativity to envision new market opportunities and effectively communicate with a variety of external organizations is required. Demonstrated experience using Microsoft Office and the Adobe Creative Suite is required. Strong verbal and written communication skills are required. Demonstrated experience in writing and editing marketing copy is required. The ability to work as a team player and to supervise student workers is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: The position occasionally requires lifting and carrying materials weighing up to 50 pounds.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Creates marketing pieces and strategies to create and maintain the name recognition of Research and Economic Development by coordinating the design, layout, printing, and distribution of brochures, press releases, and newspaper articles, assuring that all publications and news releases are handled in accord with University/Research and Economic Development guidelines and procedures.
2. Assumes responsibility for Research and Economic Development websites, including International Programs, International Services, China Programs, JVIC, and Springfield Innovations, Inc., by planning, organizing, evaluating, and developing resources, making recommendations for the overall site regarding design, security, upgrades, and technical issues, monitoring the sites and gathering information from the Research and Economic Development units to make refinements based on changing technology, user expectations, and web trends, and assisting with the promotion of the Research and Economic Development websites in key search engines, journals, books, and directories.
3. Establishes policies and procedures for Research and Economic Development on marketing and web-related issues and processes and ensures compliance with University marketing and web policies when necessary.
4. Conceptualizes, writes, and edits technical project abstracts for tone, style, content, grammar, accuracy, completeness, institutional image, alignment with marketing plan objectives and research findings as well as state and regulatory compliance.
5. Provides public relations services by developing and maintaining positive relationships with local and state media, ensuring media coverage of Research and Economic Development when appropriate, arranging press conferences, producing news releases and feature articles, creating and distributing promotional clips for TV, radio, and internet marketing, maintaining the special events calendar for Research and Economic Development, maintains the market information database, and facilitating the use of the internet and e-mail for distribution of Research and Economic Development news and information.
6. Creates secure online forms, generates reports, manages access for approved internal users, and serves as the representative for Research and Economic Development to the University’s Web Developers’ User Group.
7. Helps to assure an informative, accurate, and interesting presence on the web by adhering to University to University web policies and protocols when necessary, designing and adding new web pages, modifying and updating existing web pages, maintaining current links, and performing other duties related to web development and maintenance.
8. Ensures coordinated implementation of web projects by communicating clearly with departments, attending meetings and representing the interests of Research and Economic Development’s websites, and responding to inquiries.
9. Assures the accessibility of all RED websites to all interested persons regardless of disability and assures compliance with state and federal laws regarding accessibility.
10. Ensures the optimal look, feel, and usability of the sites as well as the consistency and timely availability of pages released to the site by planning and reviewing the navigational user interface design and information site architecture, working collaboratively with programming areas, and understanding the target audience and their information needs.
11. Promotes a positive and professional image of the department by being knowledgeable about various departmental procedures and policies, appropriately answering questions asked by alumni, donors, faculty, staff, or others doing business with the department, and referring questions or issues beyond the scope of one’s expertise to the appropriate administrator.
12. Cooperates as a member of Research and Economic Development staff by working well with other individuals, most specifically other staff members within the Office of International Programs for purposes relating to departmental web pages and working closely with the University’s Web and New Media staff and the Office of Publications.
13. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
14. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Vice President of Research and Economic Development.
15. Contributes to the overall success of Research and Economic Development by performing all other duties and responsibilities as assigned.
The Marketing and Web Specialist, Research and Economic Development is supervised by the Associate Vice President of International Programs and may supervise graduate students and/or student workers.
OFFICE OF HUMAN RESOURCES
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.
Factor 2: Supervisory Responsibility
Level 2 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.
Factor 3: Interactions with Others
Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.
Factor 4: Job Controls and Guidelines
Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.