2326 Marketing Specialist - JVIC

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Executive Director, Jordan Valley Innovation Center (JVIC)

MAJOR ADMINISTRATOR Vice President of Research and Economic Development

GENERAL FUNCTION

The primary job responsibilities of the Marketing Specialist, JVIC are marketing, advertising, promoting, and providing public relations services for JVIC. The Marketing Specialist develops a number of marketing strategies to create name recognition for JVIC, facilitates the production of all JVIC marketing pieces, and assures that publications and news releases are handled in accord with University/JVIC guidelines and procedures. The Marketing Specialist, JVIC creates and maintains positive relationships with local and state media, maintains the JVIC market information database, monitors the marketing content of JVIC web pages, and develops and coordinates strategies and assessment tools to measure the quality of JVIC's overall marketing efforts. The Marketing Specialist, JVIC creates and implements a comprehensive marketing campaign for JVIC and conducts market research in the form of surveys, focus groups, and marketing meetings to reach a desired target audience. The Marketing Specialist, JVIC coordinates the design, layout, printing, and distribution of brochures, press releases, and newspaper articles as well as the design, layout, and overall maintenance of the JVIC website. The Marketing Specialist conceptualizes, writes, and edits all available technical project abstracts for tone, style, content, grammar, accuracy, completeness, institutional image, alignment with marketing plan objectives and research findings as well as state and federal regulatory compliance. The Marketing Specialist, JVIC ensures positive media coverage of JVIC, arranges press conferences, produces news releases and feature articles, creates and distributes promotional clips for TV, radio, and internet marketing, maintains special events calendar for JVIC, and facilitates the use of the internet and e-mail for distribution of JVIC news and information. The Marketing Specialist, JVIC coordinates marketing efforts with JVIC staff to determine marketing opportunities and develops effective advertising plans/schedules through various mediums such as print, TV, radio, internet, etc.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor's degree in Marketing, Public Relations, or Communications is required; recent coursework in journalism, technical writing, or computer information systems is preferred.

Experience: Some experience in advertising, public relations, and publications is preferred for this entry-level marketing and public relations position.

Skills: Creativity to envision new market opportunities and effectively communicate with a variety of external organizations is required. Demonstrated experience using Microsoft Office is required.  Strong oral and written communication skills are required.   Demonstrated experience in writing and editing marketing copy is required. The ability to work as a team player and to supervise student workers is required.  Specialized experience in Adobe software and PowerPoint is preferred.

Effort: The position occasionally requires lifting and carrying materials weighing up to 50 pounds.

Other: This position is designated "sensitive" as defined by University policy.  This position may include job duties, responsibilities, or activities that are subject to export control regulations.The scope of the job occasionally requires out of town travel to conferences and events to promote JVIC.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Develops and implements a comprehensive marketing campaign for JVIC by conducting market research in the form of surveys, focus groups, and market meetings to reach a desired target audience, promoting and marketing the mission and goals of JVIC to the local and state community as well as corporate and research-based organizations. 

2. Create marketing pieces and strategies to create and maintain the name recognition of JVIC by coordinating the design, layout, printing, and distribution of brochures, press releases, and newspaper articles, assuring that all publications and news releases are handled in accord with University/JVIC guidelines and procedures, coordinating the design, layout, and overall maintenance of the JVIC website, and monitoring the marketing content of JVIC web pages by working with web page programming specialists.

3. Conceptualizes, writes, and edits all available technical project abstracts for tone, style, content, grammar, accuracy, completeness, institutional image, alignment with marketing plan objectives and research findings as well as state and regulatory compliance.

4. Provides public relations services by developing and maintaining positive relationships with local and state media, ensuring media coverage of JVIC when appropriate, arranging press conferences, producing news releases and feature articles, assisting in procuring sponsorships for publicity, creating and distributing promotional clips for TV, radio, and internet marketing, maintaining the special events calendar for JVIC, and facilitating the use of the internet and e-mail for distribution of JVIC news and information.

5. Ensures that businesses, government entities, and professional organizations throughout the region and the state are aware of and understand the programs, services, and collaborations offered by JVIC by utilizing entrepreneurial marketing efforts.

6. Maintains up-to-date and accessible JVIC professional development and marketing information databases.

7. Develops, maintains, and utilizes an understanding of all JVIC-related projects by conducting interviews with JVIC staff and coordinating with JVIC staff to determine marketing opportunities, developing effective advertising plans/schedules through numerous mediums such as radio, print, TV, internet etc. 

8. Develops and coordinates strategies and assessment tools to measure the quality of JVIC's overall marketing efforts.  

9. Provides information needed for decision making by preparing and submitting reports on the marketing effort as requested by the Executive Director and developing and implementing monitoring/evaluation processes for all marketing efforts.

10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Executive Director of JVIC.

11. Contributes to the overall success of JVIC by performing all other duties and responsibilities as assigned.

SUPERVISION

The Marketing Specialist, JVIC is supervised by the Executive Director of JVIC and may supervise student workers or web programming specialists.  

OFFICE OF HUMAN RESOURCES

REVISED MARCH 2009

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 2 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.

Factor 3: Interactions with Others

Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.