4999 Senior Graphic Designer, Continuing Education

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Director of Publications and Marketing, Continuing Education

MAJOR ADMINISTRATOR Associate Provost for Public Affairs and the Extended Campus

GENERAL FUNCTION

The Senior Graphic Designer, CE Publications and Marketing supports Continuing Education and their associates by serving as project manager and producing a wide range of printed materials including Continuing Education course catalogs, brochures, flyers, billboards, newspaper ads, television ads, trade booth displays, etc. The Senior Graphic Designer, CE Publications and Marketing meets Continuing Education's marketing objectives by utilizing strong communication, conceptual, and design skills to produce promotional materials that are on time, on target, and within departmental budgets. The Senior Graphic Designer, CE Publications and Marketing works in a team-oriented environment, with a strong customer service philosophy working cooperatively with clients and team members giving and receiving appropriate, constructive feedback.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A high school diploma or the equivalent is required; a bachelor's degree in Graphic Design or a Bachelor of Fine Arts degree with an emphasis in Graphic Design is preferred. 

Experience: With a high school diploma or equivalent, ten years of experience in graphic design is required; with a bachelor's degree as specified in "Education", two years of experience is required.   Experience using Macintosh graphic design software including Adobe Creative Suites (InDesign, Illustrator, Photoshop) is required.

Skills: Must demonstrate talent as a designer. Must possess the ability to think conceptually and effectively communicate specific marketing objectives using appropriate visual and typographical elements. Must have an understanding of color theory and color management including grayscale, Pantone, and CMYK layout. Time management skills, attention to detail, and the ability to manage multiple tasks with critical deadlines are required. Excellent proofreading, communication, and interpersonal skills are required.

Effort: The scope of the position occasionally requires working additional hours to complete jobs and to attend press checks and an extensive amount of time working at a computer workstation. Requires occasional lifting of printed materials weighing up to 35 pounds.

Other: Reliable transportation is required to attend press proofs, meetings, and project interviews.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Produces effective publications conducting an initial project interview to understand the client's specific marketing objectives and formulating appropriate concepts and comprehensives.

2. Understands and complies with the University's Identity Standards.

3. Coordinates the efficient and timely production of the printed pieces by working closely with clients, photographers, editors, and printers.

4. Provides subsequent proofs as needed for the successful completion of the project.

5. Uses an understanding of prepress, offset, and digital printing processes to inform the client of appropriate options and accurately prepares and hands off files to printers.

6. Provides bid specifications to the University's Procurement Office and/or the University's Printing Services and works closely with on and/or off-campus printers. 

7. Ensures that printed pieces to be mailed meet the postal rules and regulations governing standard, nonprofit mail.

8. Oversees the print production process by participating in and approving printer's bluelines and/or color proofs, attending press checks as needed to ensure design integrity, color accuracy, and that expectations of a quality product are met.

9. Coordinates the direct impression labeling, pre-sorting, etc. of printed pieces with the University's Postal Services and/or outside mailing services provider as needed.

10. Places ads and purchases media for clients and works collaboratively with the department to ensure payment of ads and/or media is made. 

11. Provides text and images in an appropriate format for the web as needed for Continuing Education webmasters.

12. Maintains proficiency with the latest graphic design software and assists in assessing the office's computer and networking needs.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Director of Publications and Marketing.

14. Contributes to the overall success of the department by performing essential duties as assigned.

SUPERVISION

The Senior Graphic Designer, CE Publications and Marketing is supervised by the Director of Publications and Marketing, Continuing Education and exercises no supervision of others.

OFFICE OF HUMAN RESOURCES

REVISED JANUARY 2007

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.

Factor 2: Supervisory Responsibility

Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 2 - 100 Points: Interactions are generally routine and structured involving employees inside the University, students, or the general public. The purpose may include obtaining or clarifying facts, coordinating work, solving recurring problems, or providing factual information to others. Contacts may be with coworkers or structured exchanges with students, faculty, or the general public, and are generally for the purpose of exchanging information.

Factor 4: Job Controls and Guidelines

Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.