TITLE Senior Graphic Designer, Access and Outreach
CLASSIFICATION NUMBER 4999
IMMEDIATE SUPERVISOR Director of Marketing and Promotions, Access and Outreach
MAJOR ADMINISTRATOR Associate Provost for Access and Outreach
The Senior Graphic Designer, Access and Outreach supports Access and Outreach and their associates by serving as project manager and producing a wide range of printed materials including Access and Outreach course catalogs, brochures, flyers, billboards, newspaper ads, television ads, trade booth displays, etc. The Senior Graphic Designer, Access and Outreach assists with the maintenance of departmental websites. Using an understanding of web design and functionality, the Senior Graphic Designer, Access and Outreach provides artwork and makes necessary edits and updates as requested using web design software or the University’s web content management software. The Senior Graphic Designer, Access and Outreach meets Access and Outreach’s marketing objectives by utilizing strong communication, conceptual, and design skills to produce promotional materials that are on time, on target, and within departmental budgets. The Senior Graphic Designer, Access and Outreach works in a team-oriented environment, with a strong customer service philosophy working cooperatively with clients and team members and giving and receiving appropriate, constructive feedback.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A high school diploma or the equivalent is required; a bachelor’s degree in Graphic Design or a Bachelor of Fine Arts degree with an emphasis in Graphic Design is preferred.
Experience: With a high school diploma or equivalent, ten years of experience in graphic design is required; with a bachelor’s degree as specified in “Education”, two years of experience is required, which must include one year of experience in web design and maintenance. Experience in and knowledge of photography is preferred.
Skills: Must demonstrate talent as a designer. Must possess the ability to think conceptually and effectively communicate specific marketing objectives using appropriate visual and typographical elements. Must have an understanding of color theory and color management including grayscale, Pantone, and CMYK layout. Time management skills, attention to detail, and the ability to manage multiple tasks with critical deadlines are required. Excellent proofreading, communication, and interpersonal skills are required. The knowledge and the ability to build a website from start to finish are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: The scope of the position occasionally requires working additional hours to complete jobs and to attend press checks and an extensive amount of time working at a computer workstation. The position requires occasional lifting of printed materials weighing up to 35 pounds.
Other: Reliable transportation is required to attend press proofs, meetings, and project interviews.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Produces effective promotions by conducting an initial project interview to understand the client’s specific marketing objectives and formulating appropriate concepts and comprehensives.
2. Understands and complies with the University’s Identity Standards.
3. Coordinates the efficient and timely production of promotions by working closely with clients, photographers, editors, printers, and web programmers.
4. Performs photo shoots as needed following University protocol and maintains a departmental archive of likeness release forms.
5. Provides subsequent proofs as needed for the successful completion of the project.
6. Uses an understanding of prepress, offset, and digital printing processes to inform the client of appropriate options and accurately prepares and hands off files to printers.
7. Provides bid specifications to the University’s Procurement Office and/or the University’s Printing Services and works closely with on and/or off-campus printers.
8. Ensures that printed pieces to be mailed meet the postal rules and regulations governing standard, nonprofit mail.
9. Oversees the print production process by participating in and approving printer’s proofs, attending press checks as needed to ensure design integrity, color accuracy, and that expectations of a quality product are met.
10. Coordinates the direct impression labeling, pre-sorting, etc. of printed pieces with the University’s Postal Services and/or outside mailing services provider as needed.
11. Places ads, purchases media for clients, and works collaboratively with the department to ensure payment of ads and/or media is made.
12. Provides text and images in an appropriate format for the web as needed for University webmasters.
13. Maintains proficiency with the latest graphic design software and assists in assessing the office’s computer and networking needs.
14. Uses the University’s content management software and/or Dreamweaver in the maintenance of Access and Outreach websites.
15. Understands and ensures the accessibility of the Access and Outreach web sites to all users.
16. Maintains the archival system of work orders and of departmental photos in digital and print format.
17. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
18. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Director of Marketing and Promotions.
19. Contributes to the overall success of the department by performing essential duties as assigned.
The Senior Graphic Designer, Access and Outreach is supervised by the Director of Marketing and Marketing, Access and Outreach and exercises no supervision of others.
OFFICE OF HUMAN RESOURCES
REVISED JANUARY 2013
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.
Factor 2: Supervisory Responsibility
Level 1 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.
Factor 3: Interactions with Others
Level 2 - 100 Points: Interactions are generally routine and structured involving employees inside the University, students, or the general public. The purpose may include obtaining or clarifying facts, coordinating work, solving recurring problems, or providing factual information to others. Contacts may be with coworkers or structured exchanges with students, faculty, or the general public, and are generally for the purpose of exchanging information.
Factor 4: Job Controls and Guidelines
Level 2 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.
Factor 5: Managerial Responsibility
Level 2 - 400 Points: Work involves services including collecting, processing, and disseminating information and providing advice to others. Work activities may be complex and likely affect the accuracy, reliability, or acceptability of further processes or services to the extent that others rely on the advice given in order to make decisions. Work activities typically affect the efficiency of the department but have relatively minor effects on operations within the cost center. Individuals in jobs at this level are often responsible for actively documenting, monitoring, and controlling expenditures. Incumbents may recommend minor expenditures, but have no substantive authority over budgets.