TITLE Chief of Staff/Assistant to the President for University Relations
CLASSIFICATION NUMBER 0017
The Chief of Staff/Assistant to the President for University Relations serves as Chief of Staff to the President, Director of University Relations, the chief public relations officer for the University, and the Coordinator of Governmental Relations. The Chief of Staff/Assistant to the President for University Relations oversees the President’s schedule, facilitates access to the President, and coordinates projects and initiatives as assigned by the President. The Chief of Staff/Assistant to the President for University Relations is responsible for developing and implementing public relations programs in support of the University's mission; providing public relations counsel to the President, Vice Presidents, Deans and other campus officials; facilitating the University’s achievement of its legislative agenda; and coordinating the governmental relations activities of University officials.
Education: A Bachelor's degree is required, with a major in Public Relations, Communications, or Journalism preferred. A Master's degree and/or Public Relations Society of America (PRSA) accreditation is preferred.
Experience: A minimum of five years experience in public relations practice, preferably with management experience is required. This experience should be in one or more of these areas of public relations: media relations, news and information, video production, photography, publications, and sports information. Experience in or an appreciation for university setting is preferred.
Skills: Strong verbal and written communications skills are required. Demonstrated management skills in areas such as goal‑setting, staff supervision, and evaluation and budgeting are required. Computer literacy is required.
Effort: Occasionally required to lift and carry boxes of materials and equipment weighing 30‑75 pounds.
Other: The scope of the job frequently requires attendance at evening and/or weekend activities, meetings, events, and seminars.
1. Facilitates the ability of the President to manage executive functions by assisting the President to prioritize his schedule, advising the President regarding key constituencies, providing context and background information on issues, and coordinating research, projects, and initiatives as assigned by the President.
2. Ensures effective and efficient operation of the major units in University Relations (University Communications, Publications, and Photographic Services) by establishing unit plans, goals and objectives, designing systems of effective controls to guide work toward expected outcomes, and evaluating progress towards their accomplishment.
3. Ensures that the senior administration is aware of the public relations implications of a variety of issues from community relations to the legislative agenda by providing public relations counsel to the President, Vice Presidents, Deans, and other campus officials and serving as a member of an ad hoc team of key University officials who provide information and advice to the President when requested.
4. Develops and implements action plans to meet the University's public relations needs by understanding the University's mission and goals and identifying public relations needs associated with the mission and goals.
5. Facilitates the University's achievement of its short- and long-term legislative agenda at both the state and federal levels by preparing and coordinating implementation of the Governmental Relations Plan which includes preparing informational materials, meeting with representatives of the executive and legislative branches of the state and federal government to conduct governmental relations business for the University, meeting regularly with the University's lobbyists, tracking legislation that affects the University, and coordinating the governmental relations activities of University officials.
6. Communicates the University's position and policies on a variety of issues to specific media and to various University constituencies by serving as the University spokesperson with the media and as appropriate, writing speeches, position papers, and background materials for the President and Vice Presidents.
7. Ensures continuity within the units in University Relations by developing media relations policies, writing stories and scripts, initiating special publications, writing articles for publications, and related hands-on functions.
8. Expands the University's constituency, strengthens existing affiliations, and ensures positive media exposure by coordinating special events for the University, ranging from building dedications to retirement dinners.
9. Facilitates the opportunities for positive media exposure and ensures that revenues received by the University are appropriate and beneficial by assisting with various media‑related activities.
10. Ensures a fiscally sound operation of the University Relations unit by exercising management practices which result in operations within allocated budgets and implementing income‑generating activities.
11. Ensures that the Governmental Relations Plan is fiscally sound by exercising management practices which result in operations within the allocated Governmental Relations budget.
12. Promotes a positive image of the University and higher education by representing the University in community, state, and regional activities.
13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the President.
14. Contributes to the overall success of the Office of the President by performing all other duties and responsibilities as assigned.
The Chief of Staff/Assistant to the President for University Relations is supervised by the President and supervises professional and support staff.
REVISED MAY 2007