5010 Assistant Director, University Communications
TITLE Assistant Director, University Communications
CLASSIFICATION NUMBER 5010
IMMEDIATE SUPERVISOR Director, University Communications
MAJOR ADMINISTRATOR Director, University Relations
The Assistant Director of University Communications gathers and disseminates University news to the news media, develops and implements public relations activities to promote the University's public affairs mission and academic theme areas, and designs, produces, and contributes to the production of various print and electronic public relations materials. The Assistant Director of University Communications assists in the supervision of the staff of the University Communications Office.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree in Communications, Public Relations, Journalism or a related area is required. A Master's degree is preferred.
Experience: At least two years of experience is required in positions in journalism, public relations, or a related field that required the gathering and dissemination of information. Experience in electronic media production (radio and television) is preferred. Supervisory experience is preferred. Experience with public relations activities beyond media relations is helpful. Experience with special event planning and implementation is preferred.
Skills: Excellent verbal and written communication skills are required, including an ability to write for external publications. Excellent proofreading and editing skills are required. Organizational and planning skills are required. The production of radio and television programming requires vocal ability for voicing of radio and television scripts, auditory acuity within the normal range for editing audio, and visual skills for editing audio on a computerized system. Broadcast production skills and ability to write broadcast scripts are preferred. Knowledge of word processing is required and web page maintenance is preferred.
Certification: Public Relations Society of America (PRSA) Accredited in Public Relations (APR) certification is preferred.
Other: The scope of the job requires some evening and weekend hours, and occasional traveling.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Facilitates the achievement of specific goals and objectives of the University's colleges and administrative departments by developing and implementing public relations activities that are designed to meet those specific goals and objectives.
2. Works with deans, administrators, and faculty to promote a positive image of the University by gathering and placing University news stories in targeted news media at the local, state and national level, identifying expert contacts on news events and arranging interviews between faculty and appropriate news media to further promote the University and make it easier for the news media to cover the University.
3. Helps promote the University to alumni, donor, and internal audiences by preparing feature stories for University publications including alumni and employee publications and assisting in the gathering and editing of material for those publications.
4. Promotes academic accomplishments and expertise by producing weekly radio programs for dissemination to regional radio stations.
5. Assures timely dissemination of University news by overseeing the maintenance of the University Communications web page, the faculty/staff electronic newsletter, and the online events calendar.
6. Facilitates internal and campus communications by serving as co-editor of the employee newsletter.
7. Promotes major news events by designing, scheduling and/or supporting special events such as news conferences and building/facility dedications which require knowledge of standard physical setups conducive to accommodating both the news media and University supporters attending these events.
8. Ensures the quality of the University Communications’ operation by developing and maintaining an effective office staff through hiring, training, and supervising administrative support, graduate assistant, and student employees.
9. Supports academic instruction by designing, planning, organizing, supervising and evaluating internships in the University Communications office.
10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Director of University Communications.
11. Contributes to the overall success of University Communications by performing all other duties and responsibilities as assigned by the Director of University Communications and the Chief of Staff/Assistant to the President for University Relations.
The Assistant Director, University Communications is supervised by the Director of University Communications and assists in supervising an office staff of full-time employees, graduate assistants and student employees.
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 3 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.
Factor 2: Supervisory Responsibility
Level 2 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.
Factor 3: Interactions with Others
Level 3 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.
Factor 4: Job Controls and Guidelines
Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 3 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.