3. Ensures the University’s public radio and television stations acquire and produce programming that attracts, maintains, and increases audience, consistent with the University’s mission and regional themes; ensures the stations engage in significant local program production that serves significant audiences; ensures the stations project an on-air image of high production values and quality of content.
4. Creates and implements plans for the utilization of digital technologies to meet University and community needs and ensures that the stations develop programs and services that serve educational needs throughout the region.
5. Obtains external funding by focusing on sources of federal and state funds, foundations, and major donors, ensures the radio and television stations implement an effective membership plan, personally solicits major gifts, and writes grant applications for external funds
6. Protects the financial and programming interests of the radio and television stations by engaging in communications and negotiations with the Public Broadcasting Service, National Public Radio, the Corporation for Public Broadcasting, and other organizations as necessary.
7. Obtains funds for the stations’ endowments.
8. Exercises ultimate responsibility for compliance with all applicable Federal Communications Commission rules and regulations.
9. Ensures the development of an academically sound internship program for students, ensures the stations support student learning and provides part-time employment opportunities for qualified students.
10. Ensures the stations operate within their approved budgets by establishing policies for reviewing and approving the departmental expenditures, exercising approval authority for expenditures of funds, where necessary, and exercising direct approval authority for expenditures.
11. Supports the University’s educational mission by teaching courses, as necessary or as time permits, in the department of Media, Journalism, and Film.
12. Promotes a positive image of the University through participation in community and professional organizations, representing the University at professional meetings and on community committees, and establishing and maintaining credible relations with local and area news media.
13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, presenting at conferences and engaging in other training and personal development opportunities.
14. Contributes to the overall success of the University by performing all other duties and responsibilities assigned.
SUPERVISION
The Director of Broadcast Services is supervised by the Vice President, Research and Economic Development, and supervises various professional and support staff.
OFFICE OF HUMAN RESOURCES
REVISED APRIL 2007