1720 Director, University Communications
TITLE Director, University Communications
CLASSIFICATION NUMBER 1720
IMMEDIATE SUPERVISOR Vice President for Marketing and Communications
MAJOR ADMINISTRATOR President
The Director of University Communications develops and supervises implementation of public relations plans for the colleges and administrative departments of the University and serves as a campus adviser regarding news coverage and media relations. The Director of University Communications produces and disseminates University news products to campus, community, state-wide, and national news outlets, coordinates news conferences and related newsworthy events designed to present the University's story to its various constituencies, and supervises the University Communications Office.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree in Communications, Journalism, Public Relations, English, or related area is required. A Master's degree in an appropriate field is preferred.
Experience: A minimum of three years experience in a professional position in media, media relations and/or public relations is required. Experience at the college or university level, including the development and implementation of successful media relations and public relations plans, is preferred. Experience in coordinating special events such as news conferences and facility dedications is preferred. Experience with and/or understanding of electronic media and web development preferred.
Skills: Organizational and management skills are required. Journalistic skills, including writing and editing news releases and feature stories, being interviewed by print and broadcast journalists, and coordinating news conferences are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Knowledge of word processing is required and knowledge of desktop publishing and web development is preferred.
Certification: Public Relations Society of America (PRSA) Accredited in Public Relations (APR) certification is preferred.
Other: The scope of the job frequently requires some travel, working evenings and/or weekends, and attending events in the evening and/or weekend.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Promotes a positive image of the University by developing and implementing successful public relations campaigns for the academic colleges, performing arts hall, and other areas as needed, and serving as a campus adviser who maximizes opportunities for placement of news stories at the local, state and national level and identifies and links campus experts with appropriate news media.
2. Ensures the quality of the University Communications’ operation by developing and maintaining an effective office staff through hiring, training, and supervising clerical, support, graduate assistant, and student employees; providing a challenging, productive work environment through ensuring that the office is technologically up-to-date; and supervising and evaluating University Communications' products including news releases, hometown stories, radio shows and news conferences.
3. Promotes major news events by coordinating and/or supporting special events such as news conferences and facility dedications.
4. Provides public relations expertise, in the absence of the Vice President for Marketing and Communications, during situations involving the University by conferring with University administrators, recommending viable options for presenting the University's position, and serving as a spokesperson to the media.
5. Communicates information about the University to its alumni, donors and other constituencies and supports the University's priorities by writing stories for University publications and scripts for public service announcements.
6. Promotes a better understanding of the role and importance of the news media and public relations by representing the University Communications Office and the Vice President for Marketing and Communications on various University committees.
7. Promotes the University by representing it on various community committees, organizations, and boards and by reporting its accomplishments to a wide constituency.
8. Facilitates internal and campus communications by serving as co-editor of the employee newsletter.
9. Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
10. Maintains professional competence and expands the knowledge base and ability of the University Communications office to serve the University through involvement in professional organizations and attendance at professional development conferences/workshops and related activities.
11. Contributes to the overall success of the Office of University Communications by performing all other duties and responsibilities as assigned by the Vice President for Marketing and Communications.
The Director of University Communications is supervised by the Vice President for Marketing and Communications and supervises the University Communications Office staff, including the Assistant Director, Public Relations Specialist, graduate assistants, and student employees.
OFFICE OF HUMAN RESOURCES
REVISED MARCH 2015
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 4 - 2300 Points: Knowledge of the principles, concepts, practices, methods and techniques of an administrative, managerial, or professional field such as accounting or auditing, financial management, business administration, human resources, engineering, social sciences, communications, education, law, or medicine. Knowledge permits the employee to complete assignments by applying established methods to recurring types of projects/problems susceptible to well-documented precedents or to schedule, plan, and carry out precedented projects. Alternatively, knowledge at this level might also permit the employee to carry out precedented projects requiring considerable experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty along with significant related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with substantial work experience or a non-specific Master's degree requirement with substantial work experience. Knowledge requirements generally also include a significant amount of related work experience and may include administrative or supervisory experience.
Factor 2: Supervisory Responsibility
Level 4 - 470 Points: Supervision of (a) a moderate number of operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a small number of professional employees who exercise limited supervision of others, or (c) large numbers of student workers or graduate assistants, or some equivalent combination of the above. The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is responsible for training, planning, and directing the work of permanent employees, and generally controls hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.
Factor 3: Interactions with Others
Level 4 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.
Factor 4: Job Controls and Guidelines
Level 3 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 4 - 1500 Points: Work involves the primary accountability for a smaller department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University. Work activities have a direct and substantial impact on the department. While work activities do have some effect on the efficiency and reputation of the cost center, departments, programs, or processes at this level represent a relatively minor function within the cost center. Employees in jobs at this level may have responsibility for developing budgets, distributing budgeted funds, and exercising the primary control over a relatively small budget.