TITLE Technical Operations and Marketing Manager
CLASSIFICATION NUMBER 5593
IMMEDIATE SUPERVISOR Director, Bookstore
MAJOR ADMINISTRATOR Vice President for Student Affairs
The Technical Operations and Marketing Manager manages the Bookstore’s technology systems, both vendor-supplied systems and in-house developed systems. The Technical Operations and Marketing Manager works with Computer Services to integrate Bookstore technology systems into the University’s enterprise system and with vendors to adopt, implement, and maintain third-party software and/or systems. The Technical Operations and Marketing Manager coordinates and manages the Textbook Reservation Programs, develops and maintains the Bookstore’s presence as an e-commerce site on the web, and coordinates the marketing efforts of the Bookstore by maintaining an active online and social media presence to increase awareness of the products and services of the Bookstore.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree is required.
Experience: A minimum of one year of experience in systems administration with a background and demonstrated expertise in hardware and software configuration, documentation techniques, and system troubleshooting is required. A general understanding of web design techniques, the ability to automate system administration tasks using scripting tools, and a basic knowledge of relational database systems is preferred. At least one year of retail experience is preferred.
Skills: Effective interpersonal, verbal, and written communication skills are required. Web design and maintenance skills are required. Organizational ability is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Experience in supervising student workers is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Oversees, administers, troubleshoots, and maintains the Bookstore’s technology systems including the Point-of-Sale system, e-commerce solution, and textbook reservation system, four servers, employee computers, and the video surveillance system and serves as the liaison with vendors for third-party systems and banks for credit card authorization issues.
2. Works with Computer Services staff to integrate Bookstore systems to University systems and extract enterprise data for use in Bookstore systems and for marketing needs.
3. Increases awareness of the Bookstore’s products and services by using graphic design skills, invention, and originality to design the layout, visual appearance, and functionality of the Bookstore’s website.
4. Uses an understanding of the needs and preferences of the parent, student, and alumni audiences to establish and maintain an active online presence for the Bookstore using social media and multimedia technologies as appropriate.
4. Expands and supports e-commerce offerings across all departments.
5. Assumes responsibility for collecting and fulfilling online, written, special, telephone, and catalog orders for all Bookstore departments.
6. Oversees the processing of online customer orders, returns, and exchanges by selecting the ordered goods, ringing the sales, packaging for shipping, using the electronic shipping system, holding orders for stock to arrive, maintaining stock, performing inventory control, maintaining transaction records, updating the online catalog, and resolving customer issues.
7. Works in coordination with the Soft Goods Manager to maintain and update the online BearWear catalog by editing item details, uploading images, and creating an attractive aesthetic.
8. Assists the Director of the Bookstore in contacting and interacting with incoming students and their families at SOAR, with an emphasis on increasing textbook reservations.
9. Manages the Textbook Reservation Program by developing, updating, and maintaining the application that uses course registration information to develop a booklist for each student, managing student crews pulling textbooks and packing the books specific to each customer, organizing the storage of book packages in a secure place, and organizing the book package pickup during the first days of the semester.
10. Serves as store manager by performing opening and closing duties as scheduled, providing guidance to staff regarding textbooks, returns, etc., being responsible for the money drawer, and tabulating daily receipts.
11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of the Bookstore.
13. Helps to ensure the success of the Bookstore by performing all other duties as assigned.
The Technical Operations and Marketing Manager is supervised by the Director of the Bookstore and supervises part-time and student employees
OFFICE OF HUMAN RESOURCES
JOB FAMILY 3
Factor 1: Educational/Experience Requirements of the Job
Level 6 - 1182 Points: A combination of education and experience equivalent to a Level 6 as indicated by the Equivalencies Chart, when permitted by the Minimum Acceptable Qualifications.
Factor 2: Supervisory Responsibility
Level 4 - 1196 Points: Supervision of a work group including hiring, training, planning, and directing the work of employees. At this level the job often requires close supervision of a rather small number of permanent employees, and/or small numbers of part-time workers, graduate assistants, and/or student workers performing relatively complicated technical or skilled work, and/or other groups of employees at a similar level. At this level it is frequently necessary to train and instruct others, and plan and direct work. Supervisory responsibilities may consume moderate amounts of work time and may include general work planning tasks.
Factor 3: Skill, Complexity, and Technical Mastery
Level 4 - 1300 Points: Knowledge of information technology such as could be acquired through experience or classroom-based course work in either vendor-focused or technology specific training such as Oracle, HTML, Java, or Extensible Markup Language. Knowledge permits the employee to carry out routine assignments and to gain familiarity with operating systems, equipment, software, and business goals of the University. Alternatively, knowledge of established processes, methods, and techniques, as well as practical knowledge of a few specific technical and scientific principles. Alternatively, advanced knowledge of a skilled trade to solve unusually complex problems. Knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete important stages in a multi-step project.
Factor 4: Budgetary Control
Level 2 - 386 Points: Individuals in jobs at this level actively document, monitor, and control expenditures. At this level incumbents may recommend minor expenditures but have no real authority over budgets.
Factor 5: Work Environment and Physical Demands
Level 2 - 50 Points: The work area is generally adequately lighted and ventilated, but may involve some discomfort such as the moderate noise from machines or occasional uncomfortable temperatures. The work may require some exertion such as frequent standing, considerable walking, frequent bending, kneeling, reaching, and stooping, and may include occasional lifting of moderately heavy objects. Work may require specific but common physical abilities.
Factor 6: Work Impact and Effect
Level 3 - 2340 Points: Work products or services directly impact the operation, accuracy, reliability, acceptability, or design of programs, systems, or equipment, that affect the operation of individual departments or units. The work activity may be complex, but normally involves addressing conventional problems or situations with established methods that allow departments, programs, or units to function properly. Improperly performed work and/or equipment or software failures likely produce significant errors and/or create delays that directly affect the ability of a department, program, or unit to function properly, and the welfare of faculty, students, or others that use the services and/or products of the department, program, or unit. While the scope of improperly performed work and/or equipment or software failure is limited, the nature of the activity may require that emergency repairs be performed.