Department of Fasion and Interior Design

Dr. Ron L. Coulter

Ron L. Coulter






Glass Hall 238



Postal mail

Missouri State University
901 S. National Ave.
Springfield, MO 65897 work
Department Head


  • PhD, Business Administration, 1985, University of Arkansas 


  • MKT 360 Marketing Research
  • MKT 570 Advanced Marketing Research
  • MKT 770 Seminar in Marketing Research

Research and professional interests

Research interests

  • Marketing applications in logistics and transportation
  • Financial marketing
  • Travel/tourism retailing issues 


  • "Primary Learning Styles and Preferred Teaching Techniques in Marketing Education:  An Exploratory Study," co-authored with Mary K. Coulter, Robert E. Widing, and Leanne Schultz, Journal of Midwest Marketing, Vol. 5, No. 1 (Spring 1990), pp. 102-108.  This article was presented at the March 1990 Midwest Marketing Association meeting in Chicago, IL and received the "Best Paper in Marketing Education Award."
  • "Reliability and Validity Analyses of Scales Measuring Attitudes Toward Sexual Embeds in Advertising," co-authored with Robert E. Widing, Ronald Hoverstad, and David Timmerman, in Marketing:  Meeting the Challenges of the 1990's, J. Joseph Cronin, Jr. and Melvin T. Stith, editors, Tallahassee, FL:  Southern Marketing Association, November 1987, pp. 70-73.  The paper was selected as the Outstanding Paper in the Pricing and Promotion Track.

Awards and honors

  • Beta Gamma Sigma - MSU Chapter - AACSB Honorary, April 1994
  • Outstanding Reviewer Award for the Journal of the Academy of Marketing Science, 1993
  • S.M.S.U. Foundation Excellence in Research Award, 1990-91
  • Alpha Mu Alpha - National Marketing Honorary, 1990
  • Best Paper in Marketing Education Award - Midwest Marketing Association, 1990
  • Outstanding Paper Award - Promotion and Pricing Track - Southern Marketing Association, 1987
  • Nominated for Faculty Teaching Recognition Award at SMSU, 1986-87
  • Hugh G. Wales Award runner-up for top American Marketing Association Student Chapter Advisor, 1985-86 
  • Alpha Iota Delta - Decision Science Honorary, 1981
  • Sigma Iota Epsilon - Management Honorary - President Sigma Delta Chapter, 1981-1982
  • Kappa Delta Pi - Education Honorary, 1971