Department of Fasion and Interior Design

Dr. Ronald L. Coulter

Ronald L. Coulter

Email

Phone

417-836-4417

(work)

Office

Glass Hall 238

Department

Marketing

Postal mail

Missouri State University
Marketing
901 S. National Ave.
Springfield, MO 65897 work
Department Head

Education

  • PhD, Business Administration, 1985, University of Arkansas 

Teaching

  • MKT 360 Marketing Research
  • MKT 394 Internship in Marketing 
  • MKT 570 Advanced Marketing Research
  • MKT 596 Research Issues and Problems
  • MKT 770 Seminar in Marketing Research
  • MKT 794 Independent Study - Marketing

Research and professional interests

Research interests

  • Marketing segmentation applications
  • Travel/tourism leisure research

Publications

  • “Religiosity and generational effects on gambling: Support and opposition introducing casino gambling in a non-gambling tourist entertainment environment,” coauthored with Charles M. Hermans and R. Stephen Parker, Journal of Business Research, Vol. 1, 66, 2013, p 1683-1688.

  • “Driver Safety and Motor Carrier Profitability: Identifying and Understanding Drivers in the Fleet,” coauthored with John Kent and Mary Coulter. Journal of Transportation Management, Vol. 22, No. 1, (Spring/Summer) 2011, p 7-25.

Other interests

  • Fly fishing
  • Model railroading
  • Classic cars

Awards and honors

  • Journal of Business Research Outstanding Reviewer Award - Marketing Area, 2012
  • Beta Gamma Sigma - MSU Chapter - AACSB Honorary, April 1994
  • Outstanding Reviewer Award for the Journal of the Academy of Marketing Science, 1993
  • S.M.S.U. Foundation Excellence in Research Award, 1990-91
  • Alpha Mu Alpha - National Marketing Honorary, 1990
  • Best Paper in Marketing Education Award - Midwest Marketing Association, 1990
  • Outstanding Paper Award - Promotion and Pricing Track - Southern Marketing Association, 1987
  • Nominated for Faculty Teaching Recognition Award at SMSU, 1986-87
  • Hugh G. Wales Award runner-up for top American Marketing Association Student Chapter Advisor, 1985-86 
  • Alpha Iota Delta - Decision Science Honorary, 1981
  • Sigma Iota Epsilon - Management Honorary - President Sigma Delta Chapter, 1981-1982
  • Kappa Delta Pi - Education Honorary, 1971