Marketing/Advertising and Promotion Three-Year Degree Plan

This is a model three year degree plan. Your path to graduation may vary slightly based on factors such as college credit you earned while in high school, your choice of general education electives, and placement in English and Mathematics.

The following degree plan is based on the general education program instituted in fall 2014. For the previous general education requirements, please access these Student Transition Resources.

First semester (fall)

CoursesHours
ENG 110 Writing I 3
GEP 101 First-Year Foundations 2
MTH 135 or above (not 145) 3
PSY 121 Introductory Psychology 3
General Education 4
General Education course 3
Total hours18

Second semester (spring)

CoursesHours
COM 115 Fundamentals of Public Speaking 3
CIS 200 Critical and Creative Thinking Using Information Technology 3
ECO 155 Principles of Macroeconomics 3
HST 121 or HST 122 3
CIS 201 Computer Applications for Business 3
General Education course 3
Total hours18

Third semester (summer)

CoursesHours
ACC 201 Introduction to Financial Accounting 3
ECO 165 Principles of Microeconomics 3
PLS 101 American Democracy and Citizenship 3
Total hours9

Fourth semester (fall)

CoursesHours
ACC 211 Introduction to Managerial Accounting 3
LAW 231 Legal Environment of Business 3
QBA 237 Basic Business Statistics 3
MGT 286 Business Communications 3
General Education course 3
Globalization 3
Total hours18

Fifth semester (spring)

CoursesHours
ENG 210 or ENG 221 3
MGT 340 Principles of Management 3
FIN 380 Financial Management 3
MKT 350 Principles of Marketing 3
General Education course 4
Elective 1
Total hours17

Sixth semester (summer)

CoursesHours
QBA 337 Applied Business Statistics 3
MKT 354 Principles of Advertising 3
LAW 332 Debtor and Creditor Rights and Remedies 1
Total hours7

Seventh semester (fall)

CoursesHours
MKT 351 Consumer Market Behavior 3
MKT 380 or MKT 390 3
MKT 456 Advanced Advertising 3
MKT 364 or MKT 450 3
MKT 360 Marketing Research 3
Marketing elective (see list below) 3
Total hours18

Eighth semester (spring)

CoursesHours
MKT 472 Advanced Marketing 3
Marketing elective (see list below) 3
CIS 429 Information Systems in Business 3
MKT 474 or MKT 464 3
Globalization 3
Elective 2
Total hours17

Ninth semester (summer)

CoursesHours
MGT 487 Strategic Management and Policy 3
General Education course 3
Total hours6
GPA requirements GPA requirements include a minim