Marketing/Advertising and Promotion Three-Year Graduation Plan

This is a model three-year graduation plan. Your path to graduation may vary slightly based on factors such as college credit you earned while in high school, your choice of general education electives, and placement in English and Mathematics.

This degree program can be completed in three years, including three summer semesters.

First semester (fall)

First semester courses Credit hours
ENG 110 Writing I3
GEP 101 First-Year Foundations2
MTH 135 or above (not 145)3
PSY 121 Introductory Psychology3
General Education4
General Education course3
Total hours18

Second semester (spring)

Second semester courses Credit hours
COM 115 Fundamentals of Public Speaking3
CIS 200 Critical and Creative Thinking Using Information Technology3
ECO 155 Principles of Macroeconomics3
HST 121 or HST 1223
CIS 201 Computer Applications for Business3
General Education course3
Total hours18

Third semester (summer)

Third semester courses Credit hours
ACC 201 Introduction to Financial Accounting3
ECO 165 Principles of Microeconomics3
PLS 101 American Democracy and Citizenship3
Total hours9

Fourth semester (fall)

Fourth semester courses Credit hours
ACC 211 Introduction to Managerial Accounting3
LAW 231 Legal Environment of Business3
QBA 237 Basic Business Statistics3
MGT 286 Business Communications3
General Education course3
Globalization3
Total hours18

Fifth semester (spring)

Fifth semester courses Credit hours
ENG 210 or ENG 2213
MGT 340 Organizational Behavior and Management3
FIN 380 Financial Management3
MKT 350 Principles of Marketing3
General Education course4
Elective 1
Total hours17

Sixth semester (summer)

Sixth semester courses Credit hours
QBA 337 Applied Business Statistics3
MKT 354 Principles of Advertising3
LAW 332 Debtor and Creditor Rights and Remedies1
Total hours7

Seventh semester (fall)

Seventh semester courses Credit hours
MKT 351 Consumer Market Behavior3
MKT 380 or MKT 3903
MKT 456 Advanced Advertising3
MGT 364 or MKT 4503
MKT 360 Marketing Research3
Marketing elective (see list below)3
Total hours18

Eighth semester (spring)

Eighth semester courses Credit hours
MKT 472 Advanced Marketing3
Marketing elective (see list below)3
CIS 429 Information Systems in Business3
MKT 474 or MKT 4643
Globalization3
Elective2
Total hours17

Ninth semester (summer)

Ninth semester courses Credit hours
MGT 487 Strategic Management and Policy3
General Education course3
Total hours6

GPA requirements

GPA requirements include a minimum 2.00 Missouri State GPA and a minimum 2.50 combined GPA to be guaranteed admission to a degree program in COB.

First sixty hours

The following courses should be completed in the first sixty hours:

  • ENG 110
  • GEP 101
  • MTH 135 or above (not 145)
  • PSY 121
  • CIS 200
  • ECO 155
  • COM 115
  • ACC 201
  • ECO 165
  • LAW 231
  • ACC 211
  • QBA 237
  • MGT 286

Special course notices

Periodicity Warning:  MKT 380 (Fall)

Marketing elective options

Complete two of the following:

MKT 352

MKT 380 or 390 (if not taken above)

MKT 480 or 510

ART 100