American Democracy Project

Political Engagement Project

Far too often, civic engagement in college means volunteering or some form of service learning. Yet for all of the educational and civic value of these activities, civic engagement is best fostered by a rich array of programs and activities along a continuum from non-political to explicitly political. Activities such as raising money for charities must be balanced by learning about public policy issues and partisan divides. Beyond understanding, however, students also need to develop skills to engage in the world of politics and public policy. Students need both an understanding of political issues and to taught the skills of political engagement. As several researchers have noted, these can be taught successfully in non-partisan, non-ideological ways.

"Click to Count" Project

This experiment leverages social media ads running on Facebook--and directed at the approximately 210,000 Facebook users living within 25 miles of Springfield, Missouri. Over the experiment period, 2,600,612 individual impressions of the "Click to Count" ad were included on the Facebook pages of 126,620 account users within a 25 mile radius of Springfield--making this project relevant to most of Greene County.
Click here to get a full overview of the project.