Missouri State University
Rachel Granatino

Rachel Granatino

  • Director of marketing and social media, (e)Merge
  • Kansas City, Missouri
  • BS, Marketing (advertising and promotion)

"The industry is full of uncharted territory..."

Rachel Granatino believes her marketing education prepared her for team-oriented projects in a rapidly evolving field. 

Rachel Granatino calls her education at the Missouri State marketing department “superior,” partly because it taught her how to work on a team. “The majority of my senior-level classes were based on how well you could adjust to others, and our professors challenged us to interact ways I now experience every day in my career,” said Granatino.

Team building is essential for Granatino’s job as the director of marketing and social media for (e)Merge, a healthcare marketing and consulting firm in Kansas City. “Often I meet others who fail to adapt to those they work with, and their success is hindered by their lack of people skills,” said Granatino. “We are a smaller company, which allows me to play many roles. Each day is a challenge, though; if someone doesn’t know the answer or how to navigate our software...one of us has to learn it or figure it out quickly!”

"Every day has something new in store..."

Granatino gathers and monitors content on a variety of social media channels for clients. “Each client has its own specialty within the healthcare field and requires research in a range of topics,” said Granatino. She collaborates with management to create and implement marketing strategies for current clients and travels the country conducting lectures and training sessions on patient experience, customer service and the benefits of using social media.

Granatino enjoys her job because every day presents a new challenge. “The strategies we develop for our orthopedic clients vary immensely from those we put in motion for a general family practice. It gives us all the chance to wear different hats,” said Granatino.

"Marketing will expand as far as our creative minds take it!" 

“We're in an evolving industry. New channels of communication are constantly being created and the way businesses reach consumers continues to change daily." 

When asked to provide advice for current students, Granatino answered, "Don’t give up, and meet as many people as you can. I know it sounds cliché, but there are so many projects you want to throw in the towel on; you just have to know that the reward at the end is worth all the hard work you put in.”

“Networking is an essential skill, so you may as well begin now. You never know how you can benefit from knowing someone down the road. Those who go on to succeed will be great resources later in life.”